Writing Effective Prompts for the AI Builder

Updated 25 February 2026 12626 views AI Site Builder

Writing Effective Prompts

The quality of your AI-generated website depends largely on the prompt you provide. A well-written prompt gives the AI the context it needs to create a site that matches your vision. Here are tips for writing effective prompts.

Be Specific About Your Business

Include key details about your business or project:

  • Your business name and what you do.
  • Your target audience – who are your customers?
  • Your location if you serve a local area.
  • What makes you unique compared to competitors.

Specify the Pages You Want

Tell the AI exactly which pages to create. For example:

Create a home page, services page listing plumbing, heating, and electrical services, a gallery page, testimonials page, and a contact page with phone number 01onal 555 1234.

Describe the Tone and Style

Let the AI know what feeling you want your site to convey:

  • Professional and corporate for business services.
  • Fun and playful for children's products or entertainment.
  • Warm and welcoming for restaurants or hospitality.
  • Sleek and modern for tech companies or startups.

Include Specific Content

If you want particular information on your site, include it in the prompt. Mention your opening hours, pricing, services list, team member names, or any specific calls to action you want visitors to see.

Example of a Strong Prompt

Build a website for GreenLeaf Garden Centre in Bristol. We sell plants, garden tools, and outdoor furniture. Include a home page with a hero banner, a products page with categories, an events page for workshops, and a contact page. Tone should be friendly and nature-inspired with green colours.

Iterate and Refine

If the first result is not perfect, you can regenerate with an updated prompt or edit the site manually. The AI improves with more context, so do not hesitate to add more detail.

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